Tracking & attribution
Know what happened after the click.
Conversion tracking and attribution work that connects campaign activity to the business outcomes you can reliably observe.
Discuss tracking & attributionWhat is the difference between tracking and attribution?
Tracking records events such as an inquiry, booking or sale. Attribution links those events to sources or interactions using defined rules. Both need accurate data, clear definitions and acknowledged limitations.
What the work covers.
Conversion definitions
Separate form submissions, qualified leads, bookings and won customers so reports do not mix different outcomes.
Implementation and testing
Review or configure relevant tags and events, then test success, failure and duplicate scenarios.
Source continuity
Preserve appropriate campaign and lead identifiers across forms, CRM records and reporting.
Outcome feedback
Where eligible and supported, connect offline or CRM outcomes back to advertising decisions.
What we start with
Your website and tag setup, advertising accounts, CRM or sales process, consent requirements and the events you want to measure.
How we judge progress
Correct event firing, duplicate prevention, source completeness and reconciliation with business records. No setup can promise perfect visibility into every customer journey.
How it is scoped
Usually a defined implementation or repair project. Continued quality checks can be included in an ongoing marketing or reporting engagement.
Scope and costs.
Consent management, platform restrictions and available identifiers affect what can be measured. Technical fixes should respect those limits rather than imply complete attribution.
Before we begin.
Can you fix tracking without changing campaigns?
Yes. Tracking repair can be a standalone engagement with a defined test and handoff.
Will GA4 and ad platforms match exactly?
Not necessarily. Definitions, attribution windows, consent and processing can differ. We explain those differences and reconcile what is comparable.
Can we measure revenue from offline sales?
Potentially, if your CRM or sales records contain usable outcomes and permitted identifiers. Feasibility depends on the data and platforms involved.
Start with the work you need.
One service, a focused project or a more connected engagement. Tell us what would make a difference.