About RIST
Direct access. Shared context.
RIST is a founder-led performance marketing studio based in Los Angeles, working with clients across the US and Europe. You work directly with the founder on the campaigns, the pages and the systems behind them.
An engineer who runs ads.
I studied automatic control and robotics, the discipline of feedback loops and systems that correct themselves. It turned out to be good training for performance marketing.
I’ve run paid media for more than ten brands in lead generation, e-commerce and restricted verticals such as regulated financial services, where every ad, landing page and claim has to pass policy review. I’ve done that across search, social, video, audio and whatever other channels the audience called for. Over the last 12 months I have managed seven-figure ad spend across the US and Europe, including launches into new markets.
Alongside the ads, I build what makes them work better: market and competitor research, push and pull demand generation, funnel and process automation, dashboards and custom apps, plugins and scripts.
A practical point of view.
Good marketing depends on more than a campaign. The offer, the page, the measurement and what happens next all influence the outcome.
That does not mean every project needs to cover everything. A focused Google Ads engagement or a single dashboard should be useful on its own. Keeping the broader context in view helps avoid fixing the wrong problem.
RIST brings advertising, conversion and operational work into one conversation, with a clear scope and an accountable person.
Based in Los Angeles.
Available for meetings at your office in the LA area by arrangement. Everywhere else in the US and Europe, we work over video calls and shared documents.
Request an intro callHow I work.
The message, the measurement and the process each have a job. My work is to make those parts useful together, so what happens after the click finds its way back into the next campaign decision.
Explain the decision.
You should understand what is changing, why it matters and how it will be checked.
Respect the evidence.
Decisions are based on what the data actually shows. Hunches are labeled as hunches and tested before budget follows them.
Keep the scope honest.
Agree on the work, access, dependencies and handoff. Broader work is a choice, not an assumed upsell.
Start with the work you need.
One service, a focused project or a more connected engagement. Tell us what would make a difference.